Right Said Ted

The Ted Baker Window was set for release in Autumn, as part of the brief we could include designs for interior designs and giveaways.

I researched what is eaten around the Autumn season and toffee apples are very popular around this time, so I started thinking how I could personalise common seasonal food to make it brand specific. This is a selection of the mental experimentations I did for give-away designs...

Toffee Apples

Strawberry Accessory Give-aways

Seasonal Vegetables
Cabbage Sock Puppet

Seasonal Vegetables
Carrot Bean Bag

Harvest Bread

Salt Dough

Jewelled/Embellished
Fruit and Vegetables

Ted Baker Window Display

This was a live brief set by YCN to design Ted Bakers' Autumn Window Display, originally I collaborated with a friend on it and we handed in a design, just on time, if we hadn't of collaborated we wouldn't of been able to hand in on time, as we had 2 weeks from start to finish.
After we handed in, we both decided to go our seperate ways with the rest of our research and experiments. I decided to set myself a brief to make 6 illustrated designs and then to make 3 of them 3D as this is where I believe my talents lie.

After re-reading the original brief I noticed that humour, fun and Britishness were the main focus for the Ted Baker brand.

Design One: "Warm the Cockles of your heart"

Design Two: Singing Seasonal Vegetables

Design Three: Animated Morecambe and Wise Kitchen Scene

3D Sets: Fimo modelling clay and Whiteboard

Design One

Design Two

Design Three

Ikea Overload Update

I reassessed my Ikea project and realised that it was lacking a bit of punch, it had a hint of a campaign but the message wasnt being portrayed strongly enough, so I decided to make it an official campaign. I already had made a stop animation of the making of my Ikea products to show how easy it was to personalize your environment, however I wanted to incorporate some of the things I had been stating in my sketchbooks, I needed to write up a sort of manifesto or creed of living. So I used the visuals of my personalized products and chunks of writing from my sketchbooks and put them into a little pamphlet to distribute.

Distribution: In-Store IKEA

Distribution: Car Park IKEA
Distribution: Balloon Release

I mimicked the visual advertising techniques of Ikea by using my customized Ikea products as posters and by adapting the catalogues and assembly manuals.

Posters


Catalogue Guarantee

Everything you buy at Ikea has an 'Ikea Guarantee' which ranges from 3 years to 30 years, but we all know Ikea furniture lasts a few months before chipping or breaking...so I changed the guarantee sticker to reflect the truth.

Assembly Manual

Anyone who has ever bought anything from Ikea will have experienced the frustrating and pointless assembly manuals that you get with the item to inform you on how to put it together. I made my own assembly manual to show how to make my personalized candle.

Abandoned Geeks

This was a project I abandoned about British Comedy that due to a tutor's input then ended up about geeks, I really enjoyed making the illustrations as they were tactile yet flat at the same time, so I decided to upload them anyway.

Super Graphics Live Feed

I was part of a third year students project, which was to document the work process of fellow third years students in the run up to hand in. The site took a picture of you at your desk every 5 minutes there was also a countdown at the top of the page with the days, hours, minutes and seconds til the hand in deadline. Here are some screen shots of me hard at it! (I'm the one on the bottom line)

A strange thing is memory, and hope; one looks backward, and the other forward; one is of today, the other of tomorrow.

I handed all my degree work in on Friday at 4pm, I am now officially free!
So i'm going to start from hand in and work backwards because I am so behind on the blog its ridiculous...
Oh and I recently realised a few people have commented on posts, thanks for your feedback and keep commenting, Love Lamb Chop x

Hand In

8 bags of stuff (eventually 12)

8 Sketchbooks

Penguin/Puffin Book Cover Brief

For my degree I have to do the penguin/puffin book cover competition. The penguin book is the frankly disturbing book "Perfume: The story of a murderer" the book explores the sense of smell, and its relationship with the emotional meaning that scents may carry. The Puffin book is the Children's classic "Alice's Adventures in Wonderland" where a girl falls down a rabbit hole into a fantasy land populated by weird and wonderful characters.

Perfume

Tea Party

A very merry un-birthday to you